GIFEC News

Competitiveness

21/03/2024

What is S&OP (Sales and Operation Planning)?

Following the S&OP method promises significant performance improvements for companies in the industrial sector.

Competitiveness

10/10/2023

What is marketing automation?

Marketing automation consists of tools and practices that have become essential for optimizing B2B sales in the industry.

Competitiveness

29/08/2023

Industrial property: objective and approaches for businesses

How to define industrial property? What are the procedures, deadlines and conditions for obtaining? Update on these questions.

Competitiveness

05/06/2023

How to avoid a bad recruitment process in the industry?

To avoid poor recruitment in the industry of tomorrow, you must now broaden your target and develop convincing arguments.

Competitiveness

24/05/2023

How to sell well to buyers and large accounts in the B2B sector?

The outcome of B2B prospecting with major accounts is difficult to predict. How to maximize your chances of success?

Competitiveness

30/04/2023

How to prospect in B2B?

Prospecting for B2B companies must be done with companies corresponding to your buyer personality.

Competitiveness

28/02/2023

B2B customer loyalty, how to do it?

Customer loyalty is a pillar for businesses, but also a major challenge.

Competitiveness

25/01/2023

Managerial practices: which trend to ride in 2024?

Explore team coaching, neuromanagement or rediscover the agile method... Here are some ideas for managerial practices to test in 2024.

Competitiveness

19/12/2022

How to reconcile and align marketing and sales departments?

How to orchestrate the inevitable rapprochement between the sales center and marketing services for B2B sales?

Competitiveness

10/10/2022

Innovative managerial practices to motivate your sales forces

Regardless of a company's sector of activity, motivating sales forces and helping them do their work better is essential.

Competitiveness

25/11/2021

Sell, market, distribute

How to communicate effectively about your products in the digital age?

Competitiveness

08/06/2021

SAM OUTILLAGE enters the Elysée Palace!

SAM outillage will be present on the 3rd and 4th of July at the Great Exhibition of Made in France which will take place in the prestigious walls of the Elysée Palace. Selected from among 2,300 applications, SAM Tooling will represent the Loire region alo