Interprofessional Group of Manufacturers for Marketing Study
04/11/2024 | Gifec

Since April 2022, we create with XERFI representative market-based business reports

The big news this end of year is the creation of the “distribution” indicator

22/10/2024 | Gifec

GIFEC launches a special Artificial Intelligence challenge for 4th grade engineering students at ESILV.

The results will be presented at the GIFEC MEETINGS in Marseille, on May 22

20/09/2024 | Gifec

Industrial activity and business climate october 2024

Macroeconomic environment, Manufacturing production and confidence indicators, International prices Commodity prices and EUR/USD exchange rate

16/09/2024 | Gifec

SAVE THE DATE !

The 17th edition of "GIFEC Meetings" will be held at the Palais du Pharo in Marseille on May 22, 2025.

12/02/2024 | Sell, market, distribute

How AI serves industry: business intelligence in B2B

How AI serves business intelligence of the B2B sales force in the industry?

01/01/2024 | Gifec

2023 activities

Review of all the activities of GIFEC and its members, which animated the year 2023

14/12/2023 | The digital transformation of companies

Artificial Intelligence: B2B opportunities and best practices for Industry 4.0

The advent of AI is a logical continuation of other breakthroughs that have profoundly changed the industry and B2B relationships.

04/09/2023 | Sell, market, distribute

The inbound approach and the CRM suggest the construction of a common basis to align marketing and sales in B2B.

The strategies stemming from the concept of inbound sales, combined with a suitable CRM tool, can help companies to make the marketing and sales divisions work together.  

24/05/2023 | Sell, market, distribute

How to sell well to buyers and large accounts in the B2B sector?

The outcome of B2B prospecting with major accounts is difficult to predict. How to maximize your chances of success?

02/01/2023 | Gifec

2022 activities

Review of all the activities of GIFEC and its members, which animated the year 2022

12/04/2022 | Gifec

Plenary meeting of 29 March 2022 on CSR

Corporate Social Responsibility, a lever for competitiveness

15/02/2022 | Gifec

DIGITAL SEMINAR 15 February 2022

The concept of "marketplace" and new distribution methods in the digital age

09/02/2022 | The digital transformation of companies

How is B2B distribution evolving thanks to digital tools?

Many retailers still rely on outdated marketing practices when new tools are available.

21/01/2022 | The digital transformation of companies

How are B2B sales techniques changing?

The desire for companies to have access to a digital offer and expertise is leading to a change in sales techniques.

20/01/2022 | Gifec

Plenary meeting of January 18, 2022 / plenum

growth strategies in BtoB Ecommerce by 2023 / growth strategies in BtoB Ecommerc

10/01/2022 | Gifec

2021 ACTIVITIES

keep the link alive despite the unprecedented health and economic crisis

12/12/2021 | The digital transformation of companies

Social selling: how to use Linkedin for commercial purposes

In BtoB, social selling is mainly done on LinkedIn. Here's how to succeed in your business development efforts on this professional network.

09/11/2021 | Sell, market, distribute

B2B, the new buying behaviour

The behaviour of the professional buyer is broadly similar to that of the private consumer, with some specificities.

28/10/2021 | Gifec

Digital seminar on October 26, 2021/webinar

New purchasing behaviours and best practices in terms of commercial relations through digital tools

26/10/2021 | The digital transformation of companies

Remote selling: how to use it?

Remote selling is booming and B2B sales techniques have a lot to gain by incorporating remote selling into their strategy.

20/09/2021 | Gifec

Plenary meeting of September 14, 2021

Happy to finally be in the classroom! Happy to finally meet face to face!

29/06/2021 | Gifec

Plenary of June 29, 2021

Many Gifec members reflected on this vital theme following a strong demand from the congress at the end of March. Gifec will continue its work on the subject in the coming months.

09/06/2021 | Gifec

New governance at Gifec

New governance at Gifec

08/06/2021 | Gifec

SAM OUTILLAGE enters the Elysée Palace!

SAM outillage will be present on the 3rd and 4th of July at the Great Exhibition of Made in France which will take place in the prestigious walls of the Elysée Palace. Selected from among 2,300 applications,...

17/05/2021 | Gifec

Digital seminar on 5 May 2021

The crisis is accelerating change, new modes of customer relations, supply and distribution.

08/02/2021 | Gifec

DIGITAL SEMINAR ON NOVEMBER 18, 2020

GIFEC held its first 100% online seminar

15/01/2021 | Gifec

2020 ACTIVITIES

2020 ACTIVITIES

02/10/2020 | Gifec

MEETING with the FAIR GROUP

September 23, 2020

22/01/2020 | Gifec

RUBIX - Tuesday JANUARY 21

Nice meeting with Franck Voisin and Marc Le Corvaisier who came to present the OREXAD organisation

01/01/2020 | Gifec

2019 Activities

2019 Activities

01/01/2019 | Gifec

2018 Activities

2018 Activities